Tuesday 28th March 2017 UK Musical Theatre Industry Conference

February 1st, 2017

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Mercury Musical Developments and Musical Theatre Network are pleased to announce their next industry conference will be at the Lyric Hammersmith on Tuesday 28th March 2017, 10-5pm.

‘High Flying, Adored ?’– Redefining success in new musical theatre in the UK

This will be a conference with a difference. The day will feature six case studies (soon to be announced) of new British musicals, exploring their business models, and how they navigated a development path to success.

Producers and creatives behind these productions will share insights, followed by questions / discussion. A panel of industry experts will also discuss audience development and marketing specifically for new British musicals. Plus, there will be plenty of networking opportunities throughout the day.

MMD & MTN’s Conference happens just once every two years, on alternate years to BEAM, so don’t miss out.

MTN and MMD Members have access to an EARLY BIRD discounted rate of £40 (a saving of up to £59), only available until 5pm on 13th February – if you’re not already a member, this is the perfect time to join our community and enjoy this rate.


We will be giving further updates on twitter so do ensure you follow @Mtheatrenetwork and look out for #ukmtconf

Please put Tuesday 28th March 2017 into your diary now and you can book tickets HERE!